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Thursday   Aug 28, 2008
 
Interactivity is superior to all other forms of human expression in one way: it engages the human mind more powerfully than any other form of expression.
-Chris Crawford in The Art of Interactive Design

Online Form Assistant

Forms are the only direct online method for obtaining information from your customers. As a result, the success of many online initiatives depends on the success of getting customers and prospects to complete and submit forms.
Seven critical reasons why most online forms don't work...
  1. Forms are impersonal and bureaucratic and are frequently perceived as a barrier to service.
  2. Forms ask prospects to supply information without establishing trust.
  3. Prospects are not motivated unless convinced of the value they will receive.
  4. Form choices and descriptions can be confusing and prospects have no way to ask for help.
  5. Forms often use language that is too technical, too difficult or too foreign.
  6. Poor handling of errors and data validation can frustrate prospects and cause them to abandon the form.
  7. Many forms are simply too long and need to be broken into meaningful chunks.
An Online Form Assistant can make online forms work for you
TwinACT's Online Form Assistant offers a unique solution for enhancing online forms that employs an animated, talking assistant to engage prospects and customers, answer their questions and help them to successfully complete your online forms.
 
The Interactive Form Assistant dramatically transforms the chore of filling out an online form. With the Online Form Assistant, a friendly animated character is always at hand to provide interesting and helpful comments (specifically designed for your business and form) as your customers complete the form. Each item of the form is highlighted as the character walks your customers step-by-step through the process. Help tips and common questions allow your customers to get additional information. Everything the character says is scripted and a computer-generated voice means updates are easy and won't require expensive voice talent.
 
The Online Form Assistant helps to:
  • Increase revenues by signing up more customers and ensuring more successful online transactions
  • Lower or eliminate customer service costs by reducing customer frustration and support requests
  • Obtain accurate and valuable information from your customers using online forms -- the most cost effective way to collect customer information
  • Enhance customer satisfaction by making forms easy to use and by extending a human touch
 
 
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